Hi everyone, I’m Arun and I have recently started as a Digital Marketing Assistant here at Erudite. I will be coordinating with other team members to undertake promotional activities, mainly consisting of managing a range of social media accounts for various companies as well as running email marketing campaigns and writing blogs to list a few responsibilities.
I graduated from Heriot Watt University in 2021 with a first class honours degree in International Business Management. As part of my degree, I spent a year abroad in Paris, which was something I never imagined doing but it was one of the best experiences of my life, sadly an experience that came to an end early due to the global pandemic. That is my excuse as to why I’m not fluent in french, I just didn’t have the time, not that i spoke a lot of french when I was there anyway. I mean, it’s my own fault really.
It completely opened my eyes to the world of luxury marketing and the scale of marketing from a global perspective. I have always had a keen interest in marketing from the moment I had my first lecture on marketing perspectives and since then, it has always been something that I imagined myself doing. Now, the rest is history!!
One of the coolest things to witness in Paris was the hype around fashion week. Although I am not hugely into fashion, seeing the city during that week was fascinating. There was a certain buzz around the city and everywhere you went, there was something going on. Not only that but it was normal to come across celebrities who were visiting the city for fashion week, which was very surreal but strange at the same time because it is just not the norm in somewhere like Belfast or Edinburgh, so it felt like a completely different world to me.
I remember going into the centre of Paris one day with my friend for lunch and we were just walking along when we spotted a bunch of people and paparazzi outside some hotel. Then, out of nowhere, Tyga, a rapper who I am not fond of to be honest, appeared as well as Gigi Hadid and Charlie puth.
However, that week, I was lucky enough to meet Cheryl Cole, which was probably the highlight of my time in Paris to be honest. Still to this day, it is something I am not over and I will probably not get over. Here is a photo from the Daily Mail for the whole world to see me being blinded by the paparazzi; clearly I was born for this industry.
Since I have started my role as Digital Marketing Assistant here at Erudite, I have carried out a range of tasks such as designing and writing content for clients and contributing to company and industry blogs. I also was in charge of running our own TikTok for 2 weeks which was really fun and insightful. Tiktok is an app that has completely transformed and taken off in the past couple of years but it is something I have watched grow over that period. It allowed me to be as creative as possible and create video content that is engaging and ultimately a source of entertainment. I also think it can be very valuable as an app for businesses because of the potential to go viral and create a following that is leverageable for the business. I felt very much in my element when being in charge of our TikTok so much so that I have been dubbed the ‘Creative Director of TikTok’. If you know, you know.
Click the link below to see our TikTok videos.
