I’m Scott, it’s nice to meet you. I’ve joined the digital savvy team at Erudite as a Digital Marketing Executive - I’ll be helping businesses just like yours embrace the power of digital marketing, especially on social media!
But who am I? I hope this blog post gives you a bit of an insight!
I graduated from Ulster University in 2019 with a first class honours in Marketing, and later became a Certified Digital Marketing Professional through the Digital Marketing Institute in 2021. I’ve worked in marketing across B2C (Ulster University) and B2B (Legal Island, a workplace compliance company), and gained well-rounded experience across both digital and traditional channels (At this point, every time I close my eyes all I see are email campaigns and content calendars, and I wouldn’t have it any other way).
During my studies I found out I was going to be a big brother after 20 years as an only child - Evie will be turning 5 (Primary 1) and I’ll be turning 25 this year. I sit down with her in the evenings to do her homework and she teaches me all the things I’ve since forgotten about, like digraphs (two letters combined that make the same sound, you’re welcome!). We even share the same Primary 1 teacher - Mrs McKane got a bit of a shock when she saw me standing at the school gate to pick Evie up, it’s been a while since I was in her classroom that’s for sure.
Before starting my exciting new job at Erudite, I took some time out of work to travel with a couple of friends (with no plan in place, it was more fun that way). Our first and only stop was Tenerife because Covid made it difficult to travel freely, so instead of travelling from country to country as originally planned, we travelled from Airbnb to Airbnb.
We hired a car and travelled to an eco village in Bajamar (north of the island) to visit Michael and Jasmín, where we went on a holistic healing journey. It was completely out of my comfort zone but something I was really interested in experiencing and I’m glad I did. Spirituality has become an important part of my life. This was topped off with a lovely vegan meal from the fresh produce they grow in their gardens.
You will often find me in a coffee shop or restaurant on the north coast, finding somewhere with a nice view (you should see the one from our office!), bingeing on a gripping series, scrolling the hours away on TikTok or doing something wellness related like yoga, meditation or journaling.
I’m really interested in the art of persuasion and the psychology behind clever copywriting and how it applies in the digital world, and I’m looking forward to applying this knowledge with our clients to get the results we’re looking for.
