TikTok, the short-form video app, has taken the social media world by storm. In just a few short years, it has amassed a massive user base and has become a major player in the world of social media. This rapid rise has many people wondering: is TikTok killing Instagram?
There are several reasons why TikTok is gaining popularity at the expense of Instagram. One of the biggest reasons is the way that TikTok is designed. The app is built around short-form videos, typically between 15 and 60 seconds long. This format allows users to quickly and easily share their thoughts, ideas, and experiences with others.
In contrast, Instagram is focused more on photos and longer-form content. While Instagram does have a video feature, it is not as heavily emphasized as it is on TikTok. As a result, many users are finding that TikTok is a better platform for sharing their videos.
Another reason for TikTok's success is its algorithm. The app's algorithm is designed to surface content that is relevant and interesting to each individual user. This means that users are more likely to see content that they actually enjoy, rather than content that is simply popular.
In contrast, Instagram's algorithm has come under fire for prioritizing content from celebrities and influencers over content from regular users. This has led to a perception that the app is becoming less authentic and more focused on promoting sponsored content.
TikTok has also been successful in part because of its user-friendly interface. The app is intuitive and easy to use, which has made it popular among younger users. In contrast, Instagram has been criticized for its complex and cluttered interface, which can be confusing for new users.
Another factor contributing to TikTok's success is its focus on community. The app encourages users to participate in challenges and trends, which helps to foster a sense of community among users. This is in stark contrast to Instagram, which has been criticized for promoting a culture of perfection and unattainable beauty standards.
Overall, it seems clear that TikTok is gaining popularity at the expense of Instagram. While Instagram is still a popular app, many users are finding that TikTok is a better platform for sharing their short-form videos and connecting with others. As a result, it is likely that TikTok will continue to grow in popularity, while Instagram may struggle to maintain its relevance in the face of stiff competition.
Are you a social media marketer who is tired of spending hours crafting the perfect posts and responding to customer inquiries? Do you dream of a world where you can delegate these tedious tasks to a trusty AI assistant? If so, it's time to get to know chat GPT (Generative Pretrained Transformer) – the AI assistant that's here to make your life easier!
For the uninitiated, chat GPT is a large language model trained by OpenAI that can generate human-like text based on a given prompt. This makes it the perfect tool for social media marketers, who can use it to quickly generate engaging content and responses to customer inquiries.
But wait, there's more! Chat GPT can also help social media marketers in a variety of other ways, such as:
In short, chat GPT is the perfect AI assistant for social media marketers who want to save time and improve their content. So why not give it a try and see how it can help you level up your social media game? Just don't be surprised if your boss starts calling you the "chat GPT master" – it's a title that comes with great power and responsibility!
This blog was actually written by Chat GPT with the prompt - “write a blog about how chat gpt can help social media marketers - make it funny and keep it under 500 words”
Not bad!
I was recently asked by my friend Camilla Long from Bespoke Communications to do a presentation/workshop for people who needed to create a slide deck for a presentation they were giving as part of the amazing webinar series that Camilla was running (check them out here).
Here is the video of the presentation which is based around using Canva. For the uninitiated, Canva is a one-stop-shop for all your design needs and has been a game changer for so many businesses.
This is based on the free version on Canva which has a huge range of fantastic features, although the paid version unlocks even more functionality for a really reasonable monthly subscription (you can even get the first month free!)
Ever stuck thinking to yourself - “how do I change the size of a video for instagram stories” or “how do I combine videos together” or even, “surely there are apps that make social media easier”… never fear, we have the answer for you!
The number of types of content, dimensions, placements and lengths or video never stops changing as each platform pivots to try and hold onto their audience.
Instagram have just announced that they are no longer a photo sharing platform, instead focussed on video and entertainment. They along offer posts, stories, IGTV and reels, each with a different set of requirements.
To try and make your life easier and save you time, we have compiled a list of 10 apps that we love and think you will too.
Most of these apps are free, although some offer subscriptions that allow you to unlock features and advanced functionality.
Download the FREE PDF and check out these apps that will save you time, help you upskill and enable you to produce even better content for your audience.
