RTU is a leading manufacturer and distributor of ready-mixed concrete and building products, serving the construction sector across Northern Ireland. When they developed a cutting-edge concrete recycling machine— designed to dramatically reduce environmental impact and lower production costs—they knew they had something worth shouting about. With an official launch event looming and the Minister for Agriculture and Environment attending, RTU needed compelling video content, fast. That’s when they reached out to Erudite.
Client: RTU
Category: Video Production
To ease the time constraints on the day of the launch, we began capturing drone footage and B-roll in advance. This allowed us to focus entirely on filming the main event, including key speeches and real-time reactions, without worrying about missing visuals or scrambling for shots.
To maintain RTU’s brand identity and streamline post-production, we sent over a curated music playlist for preapproval by their marketing team. This saved valuable hours during editing and ensured the final video matched their tone perfectly.
On the day, our team was embedded early and worked closely with RTU stakeholders to capture interviews, ncluding with the Minister for Agriculture and the RTU Managing Director, Alan Sproul. We also filmed reactions from attendees engaging with the innovative recycling technology.
Despite the 24-hour deadline, we delivered the finished video in under 18 hours. Even more impressive? The client didn’t request a single change.
RTU’s launch video was used across multiple platforms:
The exposure positioned RTU as a forward-thinking, sustainability-focused leader in the construction sector — precisely the message they wanted to convey.
Even more telling was what happened next: RTU commissioned a series of follow-up videos. These included recruitment campaigns, team showcases, equipment demos, and site work for their sister company, Collinwell — even flying our team to England for filming. A one-off project had quickly turned into an ongoing partnership.
“They’re not just sending emails—they're in the room, building strategy, and helping us grow.”
“The communication’s brilliant. They keep us right. Everything’s scheduled and easy.”
“I would 100% recommend Erudite to anyone. I’ve already referred them to friends, clients, and other businesses.”
We help Northern Ireland businesses like RTU tell powerful stories through video. Whether it’s launching innovation, recruiting talent, or growing your brand—let’s bring your story to life.
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