Lauralu designs and installs surface-mounted, temporary industrial buildings across the UK and Ireland. Their modular warehouse solutions offer fast, flexible infrastructure for sectors like logistics, retail, manufacturing, and sport.
At the time of engagement, Lauralu was working with an established UK-based agency to run content and paid ads across Britain. While those campaigns were performing well, they weren’t seeing the same impact in Northern Ireland or the Republic of Ireland.
That’s where Erudite stepped in—to bring a local voice, better content, and a lead-gen strategy tailored to Irish audiences.
Client: Lauralu
Category: Video Production + Paid Social Advertising
We filmed across Northern Ireland and the Republic of Ireland, creating:
This content felt authentic, with real team members, local accents, and real projects. It gave Lauralu a library of videos that could power their organic marketing, paid ads, and sales process.
We turned the new video content into a series of highly targeted ad campaigns. Using:
We helped dramatically lower Lauralu’s cost per lead in Ireland while keeping quality high.
Our initial support in Ireland created waves internally. The wider Lauralu team across the UK wanted access to the same high-quality content and results. We now support:
Lauralu’s UK marketing partner wasn’t delivering strong results in Ireland. Their video content felt generic, and didn’t resonate locally. The tone lacked the character and relatability needed to capture attention in a different regional market. As a result:
“James captures how we engage with customers — we’re very hands-on, and that really comes through in the videos.”
– Chris Jarvis, UK & Ireland Country Manager
“In a short amount of time, we’ve seen such a huge increase in leads — and we’re benefiting from many site visits and ongoing projects.”
“Scott sends us weekly updates — clear results, decreasing CPA, and visibility into everything we’re spending.”
“They’re not just looking after our marketing — they’re probably looking after our diary too. It’s been a massive help.”
“If we were left to think of the ideas ourselves, it wouldn’t happen — but the Erudite team keeps us on track.”
“The quality is incredible. It really benefits us out there on the road.”
“It’s so easy for me to recommend Erudite to everyone. Communication, results, quality—it’s all been incredible.”
“We’ve seen the partnership grow from Ireland across to the UK. That tells you everything.”
– Chris Jarvis, UK & Ireland Country Manager
We help B2B businesses grow through creative, high-converting content and strategy. Whether you need to connect with a local audience, generate leads, or amplify your team—we’re ready to help.
