You've Got Mail - and in the digital age, it's not just any mail, it's a powerful marketing tool. Discover how Erudite's email marketing strategies transformed the fortunes of Aquila Boutique.
Aquila Boutique, an independent ladies' fashion boutique nestled in Dublin, specialises in high fashion items and lifestyle products. The onset of the Covid-19 pandemic brought forth unique challenges for their brick-and-mortar store, compelling them to reimagine their marketing approach. Erudite was brought on board to craft a strategic blend of email marketing and social media advertising that would bolster their online presence.
Client: Aquila Boutique
Category: Email Marketing
We initiated the process by cultivating an engaged audience on social media platforms, Facebook and Instagram. Leveraging the Facebook Pixel, we tracked website visitors, enabling us to retarget them with social media ads, showcasing specific products and promotions.
Email marketing campaigns were meticulously designed to reach Aquila's audience. These campaigns translated into substantial revenue, generating thousands of euros in sales.
Through strategic email marketing and engaging social media ads, we helped Aquila Boutique generate significant sales revenue, even during the store's closure.
Despite the challenges posed by Covid-19, Aquila Boutique's sales continued to thrive, reflecting the success of our collaborative marketing strategy.
